|THE CUSTOMER ALWAYS PAYS|
"I'm having a hard time making ends meet. The price of seeds and fertilizer has gone up, but the price of my rutabagas has stayed the same."
"So, raise the price of your rutabagas."
"How do I do that without losing customers?"
"Easy! Dont' let them know you're raising prices."
"Fat chance of that!"
"Actually, they're easier to fool than you might think. Look at the label on that one pound can of coffee."
"Wow! It looks like a pound, but there are only 13 ounces in there!"
"Right. Now, look at that pound of bacon."
"Even worse! It's the same size package, but there's only 11 ounces of bacon in here!"
"So, put 13 ounces of rutabagas in a one pound sack for the same money, and nobody will be the wiser."
"You're a genius, Mr. Folger."